Iceland Rent a car in Iceland. Cheap car rentals deals. Economy Rent-a-car Iceland is located between the North Atlantic and the Arctic Ocean, and is the most sparsely populated country in Europe. The capital and largest city is Reykjavik, and the surrounding areas of the southwest of the country are home to two-thirds of the population. The people are warm and welcoming, the nature is rugged and beautiful, the culture is rich and appealing but nothing is really quite what you would expect. This beautiful country offers a vast range of exciting activities, whether you want to gaze at the Northern Lights, hike across the highlands, see giant whales in their natural environment or relax in a hot spring. Visitors to Iceland will probably fly into the main international airport at Keflavik which is located 45 minutes from the city of Reykjavik. This is a city where you’ll feel safe to walk the streets. With its colorful houses, friendly people and walkable city center, it’s like being in a big village. But this “village” has a multitude of cultural venues, gourmet restaurants, and stores. It also has the modern conveniences, services and quality of living you would expect from a world-class city. If you are flying into Iceland to see this beautiful country you will want to rent a car to see the many sights and sounds this country has to offer. Economy Rent a Car offers a wide selection of vehicles for visitors arriving at the Keflavik International Airport. Whether a large car is needed to accommodate the family, or an SUV is more desirable for seeing the volcanos, Economy Rent acar has the right vehicle at the right price. Be sure to check out our great cars and great rates when making your car rental plans for driving in Iceland.